Designing the campaign for Trotters’ 35th Birthday has been an incredibe project to lead. I created the bespoke Trotters Print as a celebration of the brand’s most iconic characters, including Sebastian and Duck and it’s been a joy to see it brought to life across so many touchpoints: from playful packaging like paper carrier bags and tissue paper, to colouring sheets for children, in-store POS, and window displays across all five London stores. I also developed a dedicated 35th anniversary logo featuring the mascot Dunwoody, which will roll out throughout 2025 across digital platforms, store signage, and even enamel badges for staff. Storytelling was key to the campaign, so I designed new website landing pages that celebrate Trotters' rich history and memories, as well as editorial features spotlighting our most iconic pieces, highlighting their craftsmanship and the reasons they’ve become such firm favourites.
